Starbucks Ad Throw Up

Looks like Starbucks threw up on my weather network page….

 

I’m unsure if the weather network website allows for customizable ad banners so I’m uncertain if this is targeted advertising or not. Either way, I do notice Starbucks getting more and more comfortable with using mass advertising when it use to rely mainly on experiential marketing and word-of-mouth. Nowadays we see Starbucks advertising on television, transit ads, and even coupons in newspapers. Whether it’s the company’s new strategy or act of desperation, it’s hard to ignore this recent online tactic… a Starbucks explosion while I check up the weather.